Lindt Excellence
Lindt Excellence
From videos to infographics to website design, I led the creative 🍫 and art direction for 🍩 Lindt Excellence’s first-ever content series, Everyday Excellence.
Everyday Excellence was about creating different touchpoints for Lindt to connect with their customers throughout their day, so it was key for the content to exude a sense of time and place. From prop styling to lighting, each element was sketched and planned right down to the placement of chocolate shavings. A lot happens behind the scenes to ensure an effortless look.
Concept sketch
To disrupt the brand’s traditional product photography, I imagined a series of images that would highlight the chocolate’s unique flavours in a contemporary way. These visuals are now used by Lindt around the world, online, and in retail stores.
Turning existing brand assets into fresh content was a big part of my mandate. From performing a visual content audit to scouting international illustrators, I evolved a library of conventional brand imagery into engaging pieces of content.
TEAM:
Natasha Mekhail, Kelly Stock, Annick Desormeaux / Bookmark (Agency); Les Garçons, André Doyon / Rodeo (Photography & Production); Ashley Denton, Christelle Tanelian (Food Styling); Jocelyne Bouchard, Daria Shkrunina (Illustrations)
