As a Creative Director with a decade of experience in the luxury and lifestyle category, I’ve developed powerful content for clients like Fairmont, Lindt, Maison Birks, Lancôme, Shu Uemura, Kiehl's, Mercedes-Benz, Bombardier and Air Canada, including international photoshoots and eye-catching print and social campaigns. My approach to projects is admittedly unique: I value instinct over data. I feel before I think. And I put the audience first so a campaign resonates on an emotional level. Creating with purpose is fundamental in my process.
A habitual doodler since childhood (medium of choice: Crayola Washable Crayons), I sketch all ideas on paper first and when inspiration strikes, even if that happens to be in the middle of the night or while binging The Real Housewives of New York.
It’s this grassroots approach that has made me the prolific and passionate professional I am today. I experience joy in bringing abstract ideas to life for my clients, influencing brand love with consumers in a way that doesn’t feel strategic, but is. It’s both my mission and passion to bring personality, attitude and soul to a brand that connects it with consumers in a way that feels – and is – authentic.
Let’s spread some brand love together, shall we?
Content Marketing Awards
National Magazine Awards