Guillaume Brière
Montréal/Toronto-based Artist and Creative Director with a decade of experience in the luxury and lifestyle category
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Guillaume Brière ✕ Les Garçons

 

Guillaume Brière ✕ Les Garçons

Collaboration

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Award Winner: Photography, Still Life Series (AppliedArts)

 

I partnered with photographer duo Robert Lee and David Rollins of Les Garçons to bring a series I imagined to life. Like the idea of a graphic novel, Shameless plays with the idea of high-low by presenting luxury timepieces in—what some would call—shameful scenarios.

Les Garçons’ work demonstrates high level of precision with light, shadow and reflection

Les Garçons’ work demonstrates high level of precision with light, shadow and reflection

 

Guillaume Brière’s visual signature brings a naive approach to luxury subjects

Guillaume Brière’s visual signature brings a naive approach to luxury subjects

 
 

TRASH IS CASH
The idea behind Shameless was to document different scenarios that illustrate what society would call “bad habits” under a vibrant art direction. From junk food to pornography, the settings were staged like time has stopped during the acts.

To bring a layer of irony to the series, we shot them like advertising and used high end watches as main subjects. I love to navigate the line between artistic and commercial, trashy and classy.

 
 
 
The concept for  Shameless:  John Waters’ trash aesthetic meets high end jewelry

The concept for Shameless: John Waters’ trash aesthetic meets high end jewelry

 
 
 
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GOOD IS BORING
There was something so fun about styling a set with burning cigarettes and making a mess with Cheetos (although I would have skipped the smell). The sinful is always more exciting, just like real life. I don’t know any bad habits that don’t bring some kind of joy.

 
 
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I don’t know any bad habits that don’t bring some kind of joy.

 
 
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🏆🏆🏆
Award Winner: Photography, Still Life Series (AppliedArts)