Lindt & Sprüngli
Agency: Bookmark Content
As the Creative Director for Everyday Excellence, Lindt Excellence's first major content program, I worked on the overall strategy and developed engaging visual content—including illustrations, stop-motion recipe videos, and social-first images for Instagram and Pinterest.
Everyday Excellence was about creating different touch points to connect with Lindt’s customers throughout their day, so it was key for the content to exude a sense of time and place. From prop styling to lighting, every element was sketched and planned right down to the placement of chocolate shavings. A lot happens behind-the-scenes to ensure an effortless look.
MINIMALISM GOES MASS
To disrupt the brand’s traditional product photography, I imagined a series of images that would highlight the chocolate’s unique flavours in a contemporary way. These visuals are now used by Lindt around the world, online and in retail stores.
Turning existing brand assets into fresh content was a big part of my mandate. From performing a visual content audit to scouting international illustrators, I evolved a library of conventional brand imagery into engaging pieces of content.
Contributors: André Doyon, Annick Desormeaux, Ashley Denton, Christelle Tanelian, Daria Shkrunina, Jocelyne-Bouchard, Kelly Stock, Les Garçons, Michele Kellner, Natasha Mekhail, Rodeo Production