Guillaume Brière

Lindt

Guillaume Brière - Creative Director - Lindt - As the Creative Director for Lindt Excellence's first major content program, I worked on the overall strategy and developed engaging visual content including illustrations, stop-motion recipe videos, and social-first images for platforms like Instagram and Pinterest.

 

Lindt Excellence

Lindt & Sprüngli
Agency: Bookmark Content

As the Creative Director for Everyday Excellence, Lindt Excellence's first major content program, I worked on the overall strategy and developed engaging visual content—including illustrations, stop-motion recipe videos, and social-first images for Instagram and Pinterest.

 
 Lindt Excellence - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Food Photography - Branded Content
 
 

STAGED REALITY
Everyday Excellence was about creating different touch points to connect with Lindt’s customers throughout their day, so it was key for the content to exude a sense of time and place. From prop styling to lighting, every element was sketched and planned right down to the placement of chocolate shavings. A lot happens behind-the-scenes to ensure an effortless look.

 
 
 
 My concept sketch for breakfast chia pudding.

My concept sketch for breakfast chia pudding.

 
 
 Lindt Excellence - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Food Photography - Branded Content
 Lindt Excellence - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Food Photography - Branded Content
 
 
 
 
 

MINIMALISM GOES MASS
To disrupt the brand’s traditional product photography, I imagined a series of images that would highlight the chocolate’s unique flavours in a contemporary way. These visuals are now used by Lindt around the world, online and in retail stores.

 
 
 Lindt Excellence - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Food and Product Photography - Branded Content
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 Lindt Excellence - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Food and Product Photography - Branded Content
 
 

#creativedirectorlife

 
 
 
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HISTORY, REIMAGINED
Turning existing brand assets into fresh content was a big part of my mandate. From performing a visual content audit to scouting international illustrators, I evolved a library of conventional brand imagery into engaging pieces of content.

 
 
 
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Contributors: André Doyon, Annick Desormeaux, Ashley Denton, Christelle Tanelian, Daria Shkrunina, Jocelyne-Bouchard, Kelly Stock, Les Garçons, Michele Kellner, Natasha Mekhail, Rodeo Production