Fairmont Magazine
Fairmont Magazine
Through on-location photoshoots and editorial design, my work for the magazine 🛎🧖♂️ inspired its readers to embrace the local culture 🌏 around Fairmont Hotels.
For a trend story on Tiki culture shot by photographer Michael Crichton, I conceived a series of ultra-saturated images with modern hues that brought the traditional cocktails into the 21st century.
The Moodboard: Almodovar's signature colour palette served as inspiration for the series.
Concept Sketch
A big part of my job was to source amazing photographers from around the world for them to shoot the magazine’s stories.
Fairmont’s roots as a Canadian company and its status as an internationally recognized brand are what I aimed to communicate in my work. As the art director of Fairmont Magazine for more than five years, I learned a lot about the world, travelled to cities like Jaipur and Dubai, and worked with amazing international contributors to produce beautiful stories.
Our local model Nelly the elephant, and me (Jaipur, India).
TEAM:
Bookmark Content: Natasha Mekhail, Elio Iannacci, Michael Tong; Photography: Gabrielle Sykes/Rodeo Production, Gabor Jurina, Gunnar Knechtel, Martin Tremblay/Pinch, Michael Crichton, Tina Chang, Xavier Tera; Styling: Ashley Denton, Florence O. Durand, Suzanne Campos
