Guillaume Brière

Fairmont Magazine

Guillaume Brière - Creative Director - Fairmont Magazine - Through travel photography, still life imagery and evocative design, my work for Fairmont Magazine inspired readers to visit the hotel’s global destinations, and to embrace and participate in the local culture.

 

Fairmont Magazine

Fairmont Hotels
Agency: Bookmark Content

Through travel photography, still life imagery and evocative design, my work for Fairmont Magazine inspired readers to visit the hotel chain’s global destinations, and to embrace and participate in the local culture.

 
 Fairmont Magazine - Creative Director and Art Art Director Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content
 
 

THE WORLD, THROUGH A CANADIAN LENS
Fairmont’s roots as a Canadian company and its status as an internationally recognized brand are what I aimed to communicate in my work.

 
 
 
 Fairmont Magazine - Creative Director and Art Director Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content
 Fairmont Magazine - Creative Director and Art Director by Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content
 
 
 Fairmont Magazine - Creative Director and Art Director by Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content
 Fairmont Magazine - Creative Director and Art Director Direction by Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content
 
 Fairmont Magazine - Creative Director and Art Director by Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content
 
 

DREAM JOB, DREAM TEAM
As the art director of Fairmont Magazine for more than five years, I learned a lot about the world, travelled to cities like Jaipur and Dubai, and worked with amazing international contributors to produce beautiful stories.

 
 
 
 Our local model Nelly the elephant, and me (Jaipur, India).

Our local model Nelly the elephant, and me (Jaipur, India).

 
 
 Fairmont Magazine - Creative Director and Art Director by Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content
 Fairmont Magazine - Creative Director and Art Director by Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content
 Fairmont Magazine - Creative Director and Art Director by Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content
 
 

VIRTUAL REALITY
My approach to studio photography was to document travel subjects while giving a sense of place to local mementos and cuisine. For instance, when we needed to shoot a California wellness-themed story in studio for logistic reasons, I imagined a quintessential California girl and illustrated different sports in a graphic series.

 
 
 Fairmont Magazine - Creative Director and Art Director by Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content
 Fairmont Magazine - Creative Director and Art Director by Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content
 Fairmont Magazine - Creative Director and Art Director by Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content - Golf - Gabor Jurina
 
 Fairmont Magazine - Creative Director and Art Director by Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content - Food Photography - Gabrielle Sykes
 
 

(STILL) LIFE IN TECHNICOLOR
For a trend story on Tiki culture shot by photographer Michael Crichton, I conceived a series of ultra-saturated images with modern hues that brought the traditional cocktails into the 21st century.

 
 
 Fairmont Magazine - Creative Director and Art Director by Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content - Food Photography - Tiki - Michael Crichton
 Fairmont Magazine - Creative Director and Art Director by Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content - Food Photography - Tiki - Michael Crichton
 Fairmont Magazine - Creative Director and Art Director by Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content - Food Photography - Tiki - Michael Crichton
 
 

DRAMA KING
Almodovar's signature colour palette served as inspiration for the series.

 
 
 
GuillaumeBriere_CreativeDirector_Fairmont_Magazine_12.jpg
 
 
 Fairmont Magazine - Creative Director and Art Director by Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content - Food Photography - Tiki - Michael Crichton
 
 
 Fairmont Magazine - Creative Director and Art Director by Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content - Food Photography - Tiki - Michael Crichton
 
 

Contributors: Ashley Denton, Chris Hinkle, Elio Iannacci, Gabrielle Sykes, Gabor Jurina, Gunnar Knechtel, Jay Forest, Michael Crichton, Michael Tong, Natasha Mekhail, Neil Mota, Rodeo Production, Suzanne Campo, Tina Chang, Xavier Tera