Guillaume Brière
Montréal/Toronto-based Artist and Creative Director with a decade of experience in the luxury and lifestyle category
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Fairmont Magazine

Fairmont Magazine (Fairmont Hotels) — Creative, Art Direction and Design of luxury brand branded content publication.

 

Fairmont Magazine

Fairmont Hotels
Agency: Bookmark Content

Through on-location photoshoots, still life imagery and evocative design, my work for Fairmont Magazine inspired readers to visit the hotel chain’s global destinations, and to embrace and participate in the local culture.

 
Creative Direction, Art Direction and Design for Fairmont Hotels Magazine (Branded Editorial Content) by Guillaume Brière (Montreal / Toronto-based creative director)
Creative Direction, Art Direction and Design for Fairmont Hotels Magazine (Branded Editorial Content) by Guillaume Brière (Montreal / Toronto-based creative director)
 
 
Creative Direction, Art Direction and Design for Fairmont Hotels Magazine (Branded Editorial Content) by Guillaume Brière (Montreal / Toronto-based creative director)
 
 
 
Fairmont Magazine - Creative Director and Art Director by Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content - Food Photography - Gabrielle Sykes
 
 
Fairmont Magazine - Creative Director and Art Director by Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content - Food Photography - Tiki - Michael Crichton
 
 

(STILL) LIFE IN TECHNICOLOR
For a trend story on Tiki culture shot by photographer Michael Crichton, I conceived a series of ultra-saturated images with modern hues that brought the traditional cocktails into the 21st century.

 
 
 
The Moodboard: Almodovar's signature colour palette served as inspiration for the series.

The Moodboard: Almodovar's signature colour palette served as inspiration for the series.

 
 
 
Concept Sketch

Concept Sketch

 
Creative Direction, Art Direction and Design for Fairmont Hotels Magazine (Branded Editorial Content) by Guillaume Brière (Montreal / Toronto-based creative director)
 

OUT OF OFFICE
Fairmont’s roots as a Canadian company and its status as an internationally recognized brand are what I aimed to communicate in my work. As the art director of Fairmont Magazine for more than five years, I learned a lot about the world, travelled to cities like Jaipur and Dubai, and worked with amazing international contributors to produce beautiful stories.

 
 
 
Fairmont Magazine - Creative Director and Art Director Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content
Fairmont Magazine - Creative Director and Art Director by Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content
 
 
Fairmont Magazine - Creative Director and Art Art Director Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content
 
Fairmont Magazine - Creative Director and Art Director by Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content
Fairmont Magazine - Creative Director and Art Director by Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content
 
Fairmont Magazine - Creative Director and Art Director by Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content
Fairmont Magazine - Creative Director and Art Director by Guillaume Briere (Montreal and Toronto) - Luxury, Hotel and Travel Branded Content
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Our local model Nelly the elephant, and me (Jaipur, India).

Our local model Nelly the elephant, and me (Jaipur, India).

 
 
 

Contributors: Ashley Denton, Elio Iannacci, Florence O. Durand, Gabrielle Sykes, Gabor Jurina, Gunnar Knechtel, Martin Tremblay (PINCH), Michael Crichton, Michael Tong, Natasha Mekhail, Rodeo Production, Suzanne Campo, Tina Chang, Xavier Tera