Agency: Bookmark Content
Through travel photography, still life imagery and evocative design, my work for Fairmont Magazine inspired readers to visit the hotel chain’s global destinations, and to embrace and participate in the local culture.
THE WORLD, THROUGH A CANADIAN LENS
Fairmont’s roots as a Canadian company and its status as an internationally recognized brand are what I aimed to communicate in my work.
DREAM JOB, DREAM TEAM
As the art director of Fairmont Magazine for more than five years, I learned a lot about the world, travelled to cities like Jaipur and Dubai, and worked with amazing international contributors to produce beautiful stories.
My approach to studio photography was to document travel subjects while giving a sense of place to local mementos and cuisine. For instance, when we needed to shoot a California wellness-themed story in studio for logistic reasons, I imagined a quintessential California girl and illustrated different sports in a graphic series.
(STILL) LIFE IN TECHNICOLOR
For a trend story on Tiki culture shot by photographer Michael Crichton, I conceived a series of ultra-saturated images with modern hues that brought the traditional cocktails into the 21st century.
Almodovar's signature colour palette served as inspiration for the series.
Contributors: Ashley Denton, Chris Hinkle, Elio Iannacci, Gabrielle Sykes, Gabor Jurina, Gunnar Knechtel, Jay Forest, Michael Crichton, Michael Tong, Natasha Mekhail, Neil Mota, Rodeo Production, Suzanne Campo, Tina Chang, Xavier Tera