Bombardier Experience Magazine
Bombardier Business Aircraft
Agency: Bookmark Content
Bombardier Business Aircraft has some of the most exclusive clientele in the world. As the Art Director of the brand’s lifestyle publication for several years, I produced visual content that communicated true luxury and resonated with its ultra-high-net-worth audience, while illustrating the private jet experience and Bombardier’s premium craftsmanship.
Photographing private aircrafts is a real challenge of proportion. Once, with photographers Leda & St.Jacques, we had to shoot the scene on a shaky lift, more than 80 feet above ground. I may have looked a bit pale behind the camera, but the aircraft and model we captured look fantastic.
I travelled to L.A. with Japan-based photographer Xavier Tera to photograph Shark Tank’s Robert Herjavec at a private airport. We only had 30 minutes with him before he had to fly back out. Time is money.
Because of the magazine’s unique readership, I had the opportunity to produce shoots in the most unusual and exclusive locations—from the factory of French glassmaker Lalique to a Royal Warrant Holder's atelier in London.
LIFESTYLES OF THE RICH AND FAMOUS
The content we produced for Bombardier was about the true luxury that comes from private experiences and high-level craftsmanship. Working on this magazine helped me understand the lifestyles of the ultra-high-net-worth audience and how to visually speak their language.
Contributors: Eve Thomas, Natasha Mekhail, Richmond Lam, Leda & St.Jacques, Rodeo Production, Xavier Tera, Katy Peters, Gunnar Knechtel