Guillaume Brière

Bombardier Experience Magazine

Guillaume Brière - Creative Director - Bombardier Business Aircraft has one of the exclusive clientele in the world – private jet owners. As the Art Director of the brand’s lifestyle publication, I produce visual content that would resonate with their Ultra High Network audience – the true luxury of private experiences and premium craftmanship.

 

Bombardier Experience Magazine

Bombardier Business Aircraft
Agency: Bookmark Content

Bombardier Business Aircraft has some of the most exclusive clientele in the world. As the Art Director of the brand’s lifestyle publication for several years, I produced visual content that communicated true luxury and resonated with its ultra-high-net-worth audience, while illustrating the private jet experience and Bombardier’s premium craftsmanship.  

 
 Bombardier Experience Magazine - Business Aircraft - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Luxury and Travel Branded Content
 
 

FLIGHT SIMULATOR
Photographing private aircrafts is a real challenge of proportion. Once, with photographers Leda & St.Jacques, we had to shoot the scene on a shaky lift, more than 80 feet above ground. I may have looked a bit pale behind the camera, but the aircraft and model we captured look fantastic.

 
 
 Bombardier Experience Magazine - Business Aircraft - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Luxury and Travel Branded Content - Photo by Leda St. Jacques
 Bombardier Experience Magazine - Business Aircraft - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Luxury and Travel Branded Content - Photo by Leda St. Jacques
 
 

SPEED TEST
I travelled to L.A. with Japan-based photographer Xavier Tera to photograph Shark Tank’s Robert Herjavec at a private airport. We only had 30 minutes with him before he had to fly back out. Time is money.

 
 
 Bombardier Experience Magazine - Business Aircraft - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Luxury and Travel Branded Content -
 Bombardier Experience Magazine - Business Aircraft - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Shark Tank’s Robert Herjavec Portrait - Luxury and Travel Branded Content
 
 

ALL-ACCESS PASS
Because of the magazine’s unique readership, I had the opportunity to produce shoots in the most unusual and exclusive locations—from the factory of French glassmaker Lalique to a Royal Warrant Holder's atelier in London.

 

 
 
 Bombardier Experience Magazine - Business Aircraft - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Luxury and Travel Branded Content - - Lalique
 
 Bombardier Experience Magazine - Business Aircraft - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Luxury and Travel Branded Content - Lalique
 Bombardier Experience Magazine - Business Aircraft - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Luxury and Travel Branded Content - - Lalique
 
 
 Bombardier Experience Magazine - Business Aircraft - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Luxury and Travel Branded Content
 
 
 

LIFESTYLES OF THE RICH AND FAMOUS
The content we produced for Bombardier was about the true luxury that comes from private experiences and high-level craftsmanship. Working on this magazine helped me understand the lifestyles of the ultra-high-net-worth audience and how to visually speak their language.

 
 
 Bombardier Experience Magazine - Business Aircraft - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Luxury and Travel Branded Content - Malta
 Bombardier Experience Magazine - Business Aircraft - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Luxury and Travel Branded Content - Malta
 Bombardier Experience Magazine - Business Aircraft - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Luxury and Travel Branded Content - Malta
 
 Bombardier Experience Magazine - Business Aircraft - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Luxury and Travel Branded Content - Fogo Island
 Bombardier Experience Magazine - Business Aircraft - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Luxury and Travel Branded Content - Butan
 
 Me, boarding the redesigned Learjet 75.

Me, boarding the redesigned Learjet 75.

 
 
 

Contributors: Eve Thomas, Natasha Mekhail, Richmond Lam, Leda & St.Jacques, Rodeo Production, Xavier Tera, Katy Peters, Gunnar Knechtel