Guillaume Brière
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Birks Editorial

Birks Editorial (Maison Birks 1879 Magazine) — Creative and Art Direction of on-figure photoshoot

 

1879 Maison Birks Magazine—
Editorial

Group Birks
Agency: Bookmark Content

My goal when I shot editorial for Birks was to shift perception. Through styling, model casting and the overarching narrative, I developed concepts that showcased the products and presented the brand in a different light.

 
Birks Editorial - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Photography by Gabor Jurina - Fashion and Jewellery photography
Birks Editorial - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Photography by Gabor Jurina - Fashion and Jewellery photography
 
Birks Editorial - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Photography by Gabor Jurina - Fashion and Jewellery photography
Birks Editorial - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Photography by Gabor Jurina - Fashion and Jewellery photography
 
 
 

TIME CAPSULE
For this watch editorial, I played with the theme of nostalgia by bringing back all the toys I was obsessed with as a child.

 
 
 
Birks Editorial - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Photography by Gabor Jurina - Watches, Fashion and Jewellery photography
Birks Editorial - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Photography by Gabor Jurina - Watches, Fashion and Jewellery photography
 
 
Birks Editorial - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Photography by Gabor Jurina - Watches, Fashion and Jewellery photography
 
 
 

CHEAP CHIC
From Balenciaga’s IKEA bag to the Shu Uemura x Mario Bros. collection, mixing high culture with pop culture is on trend. It’s also how everyone shops, no matter their income. So when I was thinking about what to pair with a $25,000 Rolex, an inexpensive ‘80s novelty item like the Magic 8 Ball felt right.  

 
 
 
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CLEAR MEMORY
Shot by Los Angeles-based fashion photographer Gabor Jurina, the idea was to have an ultra-graphic composition where the elements were pared down to the minimal: just the watches and the toys, with a human element.

 
 
 
My concept sketch.

My concept sketch.

 
 
 
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Birks Editorial - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Photography by Gabor Jurina - Watches, Fashion and Jewellery photography
Birks Editorial - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Photography by Gabor Jurina - Watches, Fashion and Jewellery photography
Birks Editorial - Creative Direction and Art Direction by Guillaume Briere (Montreal and Toronto) - Photography by Gabor Jurina - Watches, Fashion and Jewellery photography

Contributors: Gabor Jurina, Hadi Mourad, Florence O. Durand, Pierce Atkinson, Steven Turpin


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