Guillaume Brière
Montréal/Toronto-based Artist and Creative Director with a decade of experience in the luxury and lifestyle category
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Arte Povera

Personal project inspired by the Italian contemporary art movement from the 1960s. In collaboration with Leda & St.Jacques, Leslie-Ann Thompson, Sara Bruneau and Jenna Jenner

 

Arte Povera

Collaboration

 

Inspired by the 1960’s Italian contemporary art movement Arte Povera, this personal project explores the subject that’s always fascinated me the most: the fine line where rich meets poor, ugly meets beautiful, and soft meets hard.

Arte Povera - A personal project (editorial series) inspired by the Italian contemporary art movement from the 1960s exploring the subject of ugly/beautiful. By Creative Director Guillaume Brière, a creative director specialized in luxury brands based in Montréal and Toronto. In collaboration with Leda & St.Jacques, Leslie-Ann Thompson, Sarah Bruneau and Jenna Jenner.
 
 
Arte Povera - A personal project (editorial series) inspired by the Italian contemporary art movement from the 1960s exploring the subject of ugly/beautiful. By Creative Director Guillaume Brière, a creative director specialized in luxury brands based in Montréal and Toronto. In collaboration with Leda & St.Jacques, Leslie-Ann Thompson, Sarah Bruneau and Jenna Jenner.
 
 
 

TRASH TOTEM
From the celebration of mundane objects to the dramatic composition of installations and images, I immediately fell in love with the Arte Povera movement when photographer Leda Monteralli (from duo Leda & St.Jacques) introduced me to it. I connected the dots and realized that my favourite fashion show of all time was also inspired by this movement: Alexander McQueen FW ‘09, with a pile of trash on the runway like an art installation.

 
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ArtePovera_Moodboard_McQueen.png
 

The set design of Alexander McQueen FW09 runway show “Horn of Plenty” also refered to the Italian art movement Arte Povera.

 
 
 

DREAM TEAM
By combining Leda & St.Jacques’ contemporary lighting and composition, model Jenna Jen’s natural beauty, Leslie-Anne Thompson’s hair and makeup, and a few statues from my personal collection, we created our own take on Arte Povera.

 
 
 
Arte Povera - A personal project (editorial series) inspired by the Italian contemporary art movement from the 1960s exploring the subject of ugly/beautiful. By Creative Director Guillaume Brière, a creative director specialized in luxury brands based in Montréal and Toronto. In collaboration with Leda & St.Jacques, Leslie-Ann Thompson, Sarah Bruneau and Jenna Jenner.
 
 
 

THE ITALIAN TYPE
The copy on the images is a wink to VOGUE Italia’s unique and playful typography: a raw, jaunty, careless and almost clumsy approach that creates a modern clash with avant-garde editorials.

 
 
VOGUE Italia’s design signature was an inspiration for the typeface of this series.

VOGUE Italia’s design signature was an inspiration for the typeface of this series.

 
 
Arte Povera - A personal project (editorial series) inspired by the Italian contemporary art movement from the 1960s exploring the subject of ugly/beautiful. By Creative Director Guillaume Brière, a creative director specialized in luxury brands based in Montréal and Toronto. In collaboration with Leda & St.Jacques, Leslie-Ann Thompson, Sarah Bruneau and Jenna Jenner.
Arte Povera - A personal project (editorial series) inspired by the Italian contemporary art movement from the 1960s exploring the subject of ugly/beautiful. By Creative Director Guillaume Brière, a creative director specialized in luxury brands based in Montréal and Toronto. In collaboration with Leda & St.Jacques, Leslie-Ann Thompson, Sarah Bruneau and Jenna Jenner.
 
Arte Povera - A personal project (editorial series) inspired by the Italian contemporary art movement from the 1960s exploring the subject of ugly/beautiful. By Creative Director Guillaume Brière, a creative director specialized in luxury brands based in Montréal and Toronto. In collaboration with Leda & St.Jacques, Leslie-Ann Thompson, Sarah Bruneau and Jenna Jenner.
Arte Povera - A personal project (editorial series) inspired by the Italian contemporary art movement from the 1960s exploring the subject of ugly/beautiful. By Creative Director Guillaume Brière, a creative director specialized in luxury brands based in Montréal and Toronto. In collaboration with Leda & St.Jacques, Leslie-Ann Thompson, Sarah Bruneau and Jenna Jenner.
Arte Povera - A personal project (editorial series) inspired by the Italian contemporary art movement from the 1960s exploring the subject of ugly/beautiful. By Creative Director Guillaume Brière, a creative director specialized in luxury brands based in Montréal and Toronto. In collaboration with Leda & St.Jacques, Leslie-Ann Thompson, Sarah Bruneau and Jenna Jenner.
 

The tension between two extreme subjects—like sophisticated / cheap and ugly / beautiful—is what moves the needle in art, fashion and beauty. What is weird today is cool tomorrow, and what is cool now is boring soon.

Arte Povera - A personal project (editorial series) inspired by the Italian contemporary art movement from the 1960s exploring the subject of ugly/beautiful. By Creative Director Guillaume Brière, a creative director specialized in luxury brands based in Montréal and Toronto. In collaboration with Leda & St.Jacques, Leslie-Ann Thompson, Sarah Bruneau and Jenna Jenner.
Arte Povera - A personal project (editorial series) inspired by the Italian contemporary art movement from the 1960s exploring the subject of ugly/beautiful. By Creative Director Guillaume Brière, a creative director specialized in luxury brands based in Montréal and Toronto. In collaboration with Leda & St.Jacques, Leslie-Ann Thompson, Sarah Bruneau and Jenna Jenner.
 
The Making of Arte Povera with makeup artist Leslie-Ann Thompson and Montréal-based model Jenna Jenner.

The Making of Arte Povera with makeup artist Leslie-Ann Thompson and Montréal-based model Jenna Jenner.

 
 
Arte Povera - A personal project (editorial series) inspired by the Italian contemporary art movement from the 1960s exploring the subject of ugly/beautiful. By Creative Director Guillaume Brière, a creative director specialized in luxury brands based in Montréal and Toronto. In collaboration with Leda & St.Jacques, Leslie-Ann Thompson, Sarah Bruneau and Jenna Jenner.
 
 

Collaborators: Jenna Jenner, Leda St.Jacques, Leslie-Ann Thompson, Sarah Bruneau