Inspired by the 1960’s Italian contemporary art movement Arte Povera, this personal project explores the subject that’s always fascinated me the most: the fine line where rich meets poor, ugly meets beautiful, and soft meets hard.
From the celebration of mundane objects to the dramatic composition of installations and images, I immediately fell in love with the Arte Povera movement when photographer Leda Monteralli (from duo Leda & St.Jacques) introduced me to it. I connected the dots and realized that my favourite fashion show of all time was also inspired by this movement: Alexander McQueen FW ‘09, with a pile of trash on the runway like an art installation.
By combining Leda & St.Jacques’ contemporary lighting and composition, model Jenna Jen’s natural beauty, Leslie-Anne Thompson’s hair and makeup, and a few statues from my personal collection, we created our own take on Arte Povera.
THE ITALIAN TYPE
The copy on the images is a wink to VOGUE Italia’s unique and playful typography: a raw, jaunty, careless and almost clumsy approach that creates a modern clash with avant-garde editorials.
The tension between two extreme subjects—like sophisticated / cheap and ugly / beautiful—is what moves the needle in art, fashion and beauty. What is weird today is cool tomorrow, and what is cool now is boring soon.
Collaborators: Jenna Jenner, Leda St.Jacques, Leslie-Ann Thompson, Sarah Bruneau