Orbite: Spring 2021

Orbite: Spring 2021

We brought this Montréal hair salon back to its roots 🪐 with this exploration. Photographed by Leda & St.Jacques. Creative direction and illustration by moi.

Campaign for Montreal hair salon Orbite, photography by Leda St.Jacques, creative direction and illustration by Guillaume Briere.
 
Campaign for Montreal hair salon Orbite, photography by Leda St.Jacques, creative direction and illustration by Guillaume Briere.
Campaign for Montreal hair salon Orbite, photography by Leda St.Jacques, creative direction and illustration by Guillaume Briere.
 
 
 
Campaign for Montreal hair salon Orbite, photography by Leda St.Jacques, creative direction and illustration by Guillaume Briere.
 
 

The idea was to balance cold and warm, high concept and laissez-faire. The aluminum sheets give a 60’s retro-futuristic vibe, while the natural lighting and attitude makes the series contemporary.

 
 
The dieline of the aluminum sheets

The dieline of the aluminum sheets

The initial concept sketch

The initial concept sketch

 
 
Campaign for Montreal hair salon Orbite, photography by Leda St.Jacques, creative direction and illustration by Guillaume Briere.
Campaign for Montreal hair salon Orbite, photography by Leda St.Jacques, creative direction and illustration by Guillaume Briere.
Campaign for Montreal hair salon Orbite, photography by Leda St.Jacques, creative direction and illustration by Guillaume Briere.
Campaign for Montreal hair salon Orbite, photography by Leda St.Jacques, creative direction and illustration by Guillaume Briere.
 
 
Campaign for Montreal hair salon Orbite, photography by Leda St.Jacques, creative direction and illustration by Guillaume Briere.
 
 
Campaign for Montreal hair salon Orbite, photography by Leda St.Jacques, creative direction and illustration by Guillaume Briere.
 
 
 
 

TEAM:
Leda & St.Jacques (Photography); Louis Hechter (Hair); Genevieve Lenneville (Makeup); Nadia Fancelli (Production); Francois Asselin (Post-Production); Models: Leila & Sophie (Montage Models); Nova (Another Species); Léo & Emma (Public Image Management)

 
 
 

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